We are a new player excited to be entering the pet fashion and accessory world, with our first ever collection soon to be launched for Autumn / Winter 2021/22

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About Our team
Who we are

We are a bunch of tech, design and business professionals that have come together to create new designs and products for the pet marke

Our story

We want to harness the new and what’s in fashion per season and deliver exciting, functional, and wearable pet wear. We all share a passion for the environment and the exciting opportunities in tech. Our mission is to create new products that have been missing and have been desperately looking for at competitive prices for our furry family members, whilst firmly maintaining a strong sense of fun but also for many products maintain and preserve the legacy of traditional, artisan craftsmanship.

Our mission

Most of all, we’ve come up with Pippi’s as our furry friends are often our best friends and we felt there was something missing in the market for them when popping out for an early summer’s evening ice cream and they are stuck with standard all season / weather out wear, in all year standard colours, with no regard to the season and little to keep then cool when needed, dry when needed or that little bit warmer when the nights get cooler. Since covid and the alarming rise in dog napping and many of us feeling vulnerable when walking with our friends on our own, we felt exploring how wearable DigiTech could address security issues and make us and our pets that much safer.
We look forward to sharing with you what we’ve come up with for our first collection shortly. If you’re interested in getting involved and getting a chance to see and trial our products prior to being released, sign up to be part of our user research and focus groups as we want to make products that fully meet our customers’ needs and expectations.

We want to level up the gap between great seasonal collections for pet wear and what owners have in terms of seasonal fashion at the right price points

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We feel currently there’s either very expensive or low-cost cheap options and nothing at other price points that offer greater quality and functionality without costing the earth, as we don’t always want to wear our Prada brogues for the daily walk through the local common.

We want to explore different more sustainable and greener materials and fabrics for our products and drive the use of wearable tech in pet wear. We want to create a seasonal collection cycle following the fashion brands and create tweaks to traditional whilst driving the more creative agenda in product type, collar, and functionality.

We view ourselves as global citizens and will develop partnerships with partners who share our values, wherever they are around the world, to collaborate, share and create. We want to ensure we deliver a customer focused service offer and pride ourselves with giving customers a seamless, easy, reliable, and fast high-quality service whilst remaining competitive in our prices.
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We want to remain experimental and innovative in our product development and will ensure we engage with customers and focus groups to fully include them as one party of our co-design approach.

We are a new player excited to be entering the pet fashion and accessory world.

View our projects
/who we are

We are a bunch of tech, design and business professionals that have come together to create new designs and products for the pet market

We want to harness the new and what’s in fashion per season and deliver exciting, functional, and wearable pet wear.
We all share a passion for the environment and the exciting opportunities in tech.
Our mission is to create new products that have been missing and have been desperately looking for at competitive prices for our furry family members, whilst firmly maintaining a strong sense of fun but also for many products maintain and preserve the legacy of traditional, artisan craftsmanship.
Most of all, we’ve come up with Pippi’s as our furry friends are often our best friends and we felt there was something missing in the market for them when popping out for an early summer’s evening ice cream and they are stuck with standard all season / weather out wear, in all year standard colours, with no regard to the season and little to keep then cool when needed, dry when needed or that little bit warmer when the nights get cooler. Since covid and the alarming rise in dog napping and many of us feeling vulnerable when walking with our friends on our own, we felt exploring how wearable DigiTech could address security issues and make us and our pets that much safer.
/OUR AIM

"Our aim is to bring new and exciting seasonal collections for our four-legged friends, using new and exciting fabrics as well as the more traditional to bring fashionable but also functional and long lasting quality items, taking into account what time of year it is and whether your furry friend needs to be cooled down, kept dry or warm."

Natalino
Founder, CEO
/our reel

We look forward to sharing with you what we’ve come up with for our first collection shortly. If you’re interested in getting involved and getting a chance to see and trial our products prior to being released, sign up to be part of our user research and focus groups as we want to make products that fully meet our customers’ needs and expectations.

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